The fact that Swedavia are continually working to stimulate and support the aviation market is nothing new. This year we are launching campaigns, intended to stimulate travel in the current tough economic climate.
Trip of the day, campaign fall 2009
Stockholm-Arlanda Airport continued the summer campaign in the fall using the same message and adds. In addition to the previous media mix including television advertising, banners on travel sites and print we added radio commercials. We are waiting for the final results but the indication is that it has been a success.
Trip of the day, campaign summer 2009
June 1st we initiated a campaign with television advertising, banners on several travel sites, print. The background to the campaign was the decreasing number of passengers departing from Stockholm Arlanda. The target group was leisure travelers who still hadn’t made up their mind about their summer travel. The objective was to increase the number of departing passengers from Stockholm Arlanda. The results of the summer campaign exceeded all expectations.
Low fare carrier campaign, 2009
Stockholm-Arlanda Airport has the largest number of low fare carriers and low fare tickets in Sweden. In March and April 2009, we were promoting a number of our low fare destinations in an on-line campaign in Sweden's two largest evening papers.
Inter-continental campaign, 2008-09
We initiated is a campaign for airlines offering non-stop intercontinental flights to and from Stockholm. This included advertising on the homepage of www.arlanda.com (English) and www.arlanda.se (Swedish) and banners on other major travel websites. The campaign was a success and resulted in 17.5 million exposures.
Low fare campaign of 2007
In 2007 we invited all low fare airlines at Stockholm-Arlanda Airport to participate in a campaign. Seven different ads were exposed.
